“Thanks For All Your Hard Work”
August 2, 2010
Even though both season three and the season four premiere ended on surprisingly upbeat notes, this is already starting to look like the darkest season of Mad Men yet. Some fans might be disappointed at the dour turn after the first beaming moments of SCDP’s existence, but I’m not; it feels true to life, and true to the tone of the show. This has always been a show that puts considerable emphasis on internal struggles–as herr doctor puts it in this episode, the conflict between what you want and what’s expected of you–and this year, Don, Peggy, Roger, Joan, Betty and the rest are learning the hard way that those are the struggles you can never run away from. Start a shiny new business and a shiny new marriage, but it won’t make a bit of difference; you’ll still have to live with who you are and what you’re like.
As it turns out, none of the people I mentioned above seem to be particularly happy with what they’re like, and so they try as hard as they can to avoid being alone with that person. Roger finds companionship at the bottom of a bottle, and Peggy finds it in a squeaky little shitbird who thinks sex is owed to him because he gave her cookies, and because of, y’know, Sweden.*
As for Don, well, he splits the difference by getting hammered at every available opportunity and then making flailing passes at every attractive woman in sight. It’s no longer irresistible or charming; just sad and desperate. As we saw tonight, the specific woman barely matters to him. He just can’t stand the thought of spending yet another night alone.
But there’s not a whole lot you can do to put off the inevitably confrontation with yourself that won’t make things worse. Roger is clearly headed for a crash later in the season, but in the meantime we got to witness the presumably less dramatic consequences of Peggy and Don’s efforts: Peggy finds herself in a profoundly unsatisfying relationship based, at least in part, in lies, and Don ends up treating his secretary’s feelings like a hit-and-run case. Not only does he show his worst side in his treatment of her, but, if the preview for next week’s episode is any indication, there are sure to be repercussions down the road.
Incidentally, the hilariously awkward Christmas party in last night’s episode provided a nice echo to the theme I’ve been discussing. As individual SCDP members struggle to hold their lives together by anesthetizing themselves in dubious ways, SCDP as a whole puts together a big, stagey Sweet Sixteen for the head of their one big client, the thoroughly reprehensible Lee Garner Jr. Eventually the company is going to need to deal with the fact that they can’t survive on Lucky Strike’s patronage alone, but for now they’re throwing away any semblance of dignity just to stay afloat. Normally Roger has the best line of the night, but I have to give it up Lane Pryce, who sums up the situation brilliantly after Lee receives his Christmas gift from SCDP.
Lee Garner Jr: Aw, you guys didn’t have to do that!
Lane Pryce: Yes we did.
*Seriously, how aggravating was that guy? He almost makes Pete look like a grown-up.